Privacy Policy
Last Updated: January 2026
queenofcakes.org.uk ("we," "us," "our," or the "Site") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features and functionality.
Information We Collect
We may collect information about you in various ways, including:
- Personal Information: Name, email address, and contact details when you voluntarily submit them through contact forms or newsletter signups.
- Technical Data: IP address, browser type, operating system, and referring URL automatically collected when you access the Site.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, clicks, scrolling behaviour, and other interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Providing and improving Site functionality and content.
- Conducting analytics to understand user behaviour and optimise user experience.
- Tracking affiliate conversions and commissions from casino referrals, including data shared with GoldenBet Casino and affiliated partners.
- Sending marketing communications and newsletters (with your consent).
- Complying with legal obligations and preventing fraudulent activity.
Cookie Policy
We use the following types of cookies on the Site:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use the Site (Google Analytics, etc.).
- Affiliate Tracking Cookies: Track referrals and conversions for casino partners.
- Marketing Cookies: Used to deliver personalised advertising and measure campaign performance.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that blocking essential cookies may impair Site functionality.
Third-Party Links
The Site contains links to external websites, including GoldenBet Casino and other affiliate partners. We are not responsible for the privacy practices, content, or security of these third-party sites. We recommend reviewing their privacy policies independently before providing personal information or engaging with their services. Your use of third-party sites is governed by their respective terms and policies.
Your Rights
Under UK data protection law (including the UK General Data Protection Regulation and the Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO).
To exercise these rights, contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Analytics and cookie data is typically retained for up to 24 months. Affiliate tracking data is retained in accordance with legal and tax requirements. You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your data rights, please contact us:
Email: privacy@queenofcakes.org.uk
Website: queenofcakes.org.uk
We will respond to requests within 30 days as required by UK data protection law.